23 Online Selling Sites and Marketplaces for 2026

Online selling sites are markets where retailers can sell products online. Popular options include Amazon, eBay, Etsy, and Facebook Marketplace.

US ecommerce sales reached $326.7 billion in the first quarter of 2026, up 9.8% from the same quarter in 2025, according to the US Census Bureau, with marketplaces contributing to those sales. There are many benefits to selling through online marketplaces. Still, it’s important to consider factors such as selling fees, audience size, and how much control the platform gives you over branding and checkout.

This guide covers popular online selling sites, with tips for deciding when to sell through a marketplace and when to build your own store.

Selling items on your own store

When you sell through your own online store, you maintain control over branding, customer data, and profit margins. You also avoid per-listing marketplace fees and platform rules.

Shopify lets you create your own store. It’s the leading ecommerce platform in the US, powering just over 28% of ecommerce sites. You can choose from more than 200 templates, add a checkout, and use built-in tools for shipping labels and SSL certificates (Secure Sockets Layer, a safety protocol).

Use Shopify to sell from your website, across marketplaces like Amazon and eBay, and on social media. Shopify Marketplace Connect syncs inventory and orders across these channels from one dashboard, so listings stay current without manual updates.

Set up your store to start selling today.

Top online marketplaces and auction sites

If you’d rather sell through an established marketplace than build your own store, these platforms already have the buyers, tools, and traffic to get your items in front of shoppers.

• eBay
• Bonanza
• Ruby Lane
• Etsy
• Chairish
• Swappa
• Poshmark
• Mercari
• Depop
• Vinted
• Amazon

eBay

eBay is one of the largest online marketplaces, with a large buyer base and tools for connecting it to an online store. The marketplace has more than two billion listings and 136 million active buyers worldwide.

eBay lets you sell across a massive variety of categories. Offer everyday items such as shoes and watches, or cash in on weird stuff like popcorn-scented pillows, bottled air, and vintage ’70s giant-hand chairs. The platform has a steady stream of motivated customers. Plus, it’s easy to integrate eBay as an additional sales channel for your online store.

eBay fees

Most private sellers now enjoy zero listing fees, but eBay charges a final value fee of 3% on sales up to $15,000 per item, and 0.5% on amounts above that threshold.

Bonanza

Bonanza is a small marketplace positioned as an eBay alternative. Semrush estimated Bonanza’s June 2026 traffic at about 672,000 visits.

Think of Bonanza as the middle ground between popular selling sites like Amazon, Etsy, and eBay. For example, the latest Nike Air Max model or a handmade copper necklace are both likely to attract active buyers. Shoppers can add products to their cart for a set price or negotiate through the platform.

Bonanza fees

Bonanza lists a 25¢ transaction fee for non-members plus final value fees, including 11% on the first $4,000.

Ruby Lane

Ruby Lane is an online marketplace for vintage goods and antiques. Selling on Ruby Lane gives you access to highly targeted buyers for categories like collectibles, art, dolls, and jewelry.

Ruby Lane fees

A monthly maintenance fee of $45 covers unlimited product listings. Ruby Lane also charges a 9.9% service fee on orders up to $2,500.

Etsy

Etsy is a selling site for handcrafted and vintage items. In 2015, it began including maker-developed manufactured goods, but only for select accounts on the marketplace. Currently, there are more than 86.6 million active buyers on Etsy. You can integrate Etsy with your Shopify store.

Etsy fees

Etsy charges a 20¢ listing fee for each item you sell there. Listings expire every four months, so if your item doesn’t sell and you renew the listing, you’ll be charged an additional 20¢.

Etsy also charges a transaction fee of 6.5% on the total of your display price, plus any shipping and gift-wrapping charges. 

Chairish

Chairish is an online consignment shop made for high-quality home décor and furniture. Chairish offers different commission structures for different seller plans.

Chairish fees

Chairish commission rates vary by seller plan and sale amount, with published rates ranging from 20% to 40% for many seller types.

Swappa

Got an old iPhone sitting around? Or a Nintendo Switch you don’t use much anymore? Turn your tech into cash on Swappa, a buy-and-sell website for phones, laptops, cameras, and more.

Swappa staff review listings and use verification steps to reduce fraud. PayPal protects payments.

Swappa fees

There are no fees to create a listing, but for $5, you can choose to have your items featured. When you make a sale, you and the buyer each pay a 3% fee.

Poshmark

Poshmark is a social commerce marketplace for clothing, accessories, and lifestyle goods. Sellers can reach Poshmark’s user community and share listings through its social features. US online resale grew 19% in 2025 (compared with 3.6% for the broader retail clothing market). The resale market is projected to nearly double by 2030, reaching $48.3 billion, according to ThredUp’s 2026 Resale Report.

Poshmark fees

As stated in its FAQ, sales of less than $15 accrue a flat commission of $2.95. For sales of more than $15, Poshmark’s commission is 20%. 

Mercari

Mercari is a general marketplace app for selling almost anything, from clothing and electronics to home goods and collectibles. Sellers list items with photos and a description, and buyers can shop by category or make offers on individual listings.

Mercari fees

According to Mercari’s Help Center, sellers pay a 10% selling fee on the item price plus any buyer-paid shipping. Listing is free, and Mercari no longer charges sellers a separate payment processing fee.

Depop

Depop is a fashion resale marketplace built around vintage, streetwear, and secondhand clothing, with browsing organized by social feeds, hashtags, and follows rather than traditional search.

Depop fees

As stated in Depop’s Help Center, while US sellers don’t pay selling fees, they are charged 3.3% on an item’s sale price, plus 45¢ per transaction. Boosting a listing for extra visibility adds a 12% fee on the sale.

Vinted

Vinted is a peer-to-peer marketplace for secondhand clothing, shoes, and accessories. The platform has operated across Europe for years and expanded to the US in January 2026. 

Vinted fees

Per Vinted’s price list, sellers keep the full price on sold items. Buyers cover a separate Buyer Protection fee of 5% of the item price plus a fixed charge of 70¢.

Amazon

As ecommerce sales continue to grow, Amazon is the US’s largest online selling site. Independent sellers account for more than 60% of sales in Amazon’s store, and more than 75,000 have surpassed $1 million. 

Amazon fees

The cost to sell on Amazon depends on your plan, product category, fulfillment strategy, and other variables. At minimum, you’ll pay $39.99 per month for a Professional Seller plan.

Websites for local sales

If you’d rather skip shipping and sell to buyers nearby, these sites and apps connect you with people in your own community.

• Facebook Marketplace
• Craigslist
• Nextdoor
• VarageSale
• OfferUp

Facebook Marketplace

Best for: Reaching a broad, local audience without paying to list or sell.

Facebook Marketplace from Meta is an online marketplace where people can discover, buy, and sell items on Facebook.

Marketplace has a large user base and high listing activity. In 2026, Meta said that more than 3.5 million listings are posted daily in the US and Canada. It’s free to list, and Meta takes no fees. However, there are guidelines you need to follow to sell on the platform.

Meta has also partnered with platforms like Shopify to let merchants list items and find new customers.

Facebook Marketplace fees

Selling locally with in-person pickup is free on Facebook Marketplace. 

Craigslist

Best for: Selling almost anything locally without paying a listing fee.

Craigslist remains a longtime Facebook Marketplace alternative for local classifieds, with categories covering furniture, electronics, and vehicles. Posting is free for most for-sale-by-owner listings, according to Craigslist’s posting fees page. Fees apply to specific categories such as job listings, dealer listings, and certain rental ads.

Nextdoor

Best for: Selling or giving away items to verified neighbors nearby.

Nextdoor focuses on neighborhood-based posts, including local buying, selling, and giveaways.

Nextdoor also has a free forum to sell your items online. It’s similar to Facebook Marketplace: there are no listing fees, and you have to meet buyers in person. Nextdoor requires an account, but buyers and sellers still assume responsibility for transactions.

VarageSale

Best for: Sellers who want extra fraud protection through verified, real-name profiles.

VarageSale is a virtual garage sale buy-and-sell app. It was started in Canada by an ex–elementary school teacher fed up with scams and fake listings on other classified sites. VarageSale uses real-name profiles and manual review before members can buy or sell. Listing, selling, and buying are all free. 

OfferUp

Best for: Safer in-person local sales, with built-in ID verification and established meetup spots.

OfferUp is another Facebook Marketplace alternative that allows users to browse electronics, clothing, and even automobiles based on ZIP code. Interested buyers can contact sellers through the app to negotiate price and set up a meeting location. It has built-in user ratings to help verify buyers, and local, in-person sales are free, according to OfferUp’s Support Center. 

OfferUp includes safety features such as TruYou identity verification and Community MeetUp Spots. 

Best global online selling sites

If you’re looking to reach buyers beyond your home market, these platforms give you access to some of the world’s largest shopper bases:

• AliExpress
• Taobao
• Otto
• Rakuten
• Mercado Libre
• Flipkart

AliExpress

Best for: Sellers who want to reach international buyers or run a dropshipping model without a US-specific storefront.

Founded in 2010, AliExpress is Alibaba’s cross-border ecommerce marketplace. Users can sell to individuals or businesses, whether they are manufacturing products or adding an AliExpress dropshipping model to their online store.

Taobao

Best for: Sellers looking to reach a massive, primarily Chinese-speaking consumer base. 

Taobao is an online selling site owned by Alibaba Group that has grown to become the largest online marketplace in the world by gross merchandise value, according to Statista.

Otto

Best for: Sellers targeting German and DACH-region (Germany, Austria, and Switzerland) shoppers, especially in fashion, home, and lifestyle categories.

Otto is based in Germany and focuses on fashion and lifestyle products. It grew from a post-war mail-order company selling shoes to a business with 13 million active customers.

Rakuten

Best for: Sellers looking to reach a large, loyal shopper base in Japan across nearly any product category.

Rakuten is a large marketplace based out of Japan that provides ecommerce, banking, communications services, and more. Rakuten Ichiba, its flagship marketplace, has more than 100 million registered members and holds around 27% of Japan’s e-commerce market. Similar to marketplaces like Amazon, you can sell in endless product categories, including clothing, books, sports, subscription boxes, and more.

Mercado Libre

Best for: Sellers looking to reach shoppers across Latin America’s largest ecommerce network in one integrated marketplace.

Mercado Libre is the largest online commerce network in Latin America, based on unique visitors and processed orders. Its marketplace operates in 18 countries and lets sellers list products across country-specific categories covering a wide range of product types.

Flipkart

Best for: Sellers looking to reach India’s largest online shopper base across nearly every product category.

Flipkart started as an online bookstore in 2007 and has become the largest online selling site in India, holding an estimated 50% to 60% share of the country’s ecommerce market by gross merchandise value. Retailers can sell anything on Flipkart, including consumer electronics, fashion, home essentials, groceries, and lifestyle products.