Learning how to sell on Amazon gives your business access to one of the largest ecommerce customer bases in the world. You can list products directly on its marketplace, and use Amazon’s tools to manage sales and fulfillment.
With more than 2.6 billion monthly website visitors and nearly $717 billion in company earnings in 2025, Amazon is the world’s largest online marketplace, and offers a direct line to a global audience.
This guide covers how selling on Amazon works, and what it takes to stand out in its competitive marketplace.
Is selling on Amazon right for you?
Amazon’s huge audience makes it an attractive sales channel for many small businesses.
“Amazon is a huge sales channel simply because that’s where so many people shop,” says Lindsay Windham, co-founder of design studio Distil Union, in a Shopify Masters interview. “I think, for us, we just realized, ‘That’s where I’m getting my toilet paper, that’s where I’m getting a lot of stuff. Maybe we should sell on Amazon.’”
Selling on Amazon may make sense if:
- Your product belongs to a category with established demand
- Your product does not require customization
- Your product is easy to store and ship
- Your profit margin leaves room for Amazon’s fees
- You can maintain enough inventory to meet demand
- You can meet Amazon’s product and category requirements
Amazon may not be the right choice if your business depends on direct customer relationships or custom packaging. Low-margin products may also leave too little room for Amazon’s selling fees. The marketplace charges a commission on each sale, and restricts certain products and categories.
If selling on Amazon isn’t right for you, or you’d rather get the best of both worlds by selling on both channels, create your own Shopify website.
How to sell on Amazon for beginners
Selling on Amazon involves six basic steps. It all starts with market research and a multichannel selling strategy. You’ll then learn how the Featured Offer works, write a business plan, create an account, and list your first product.
To get started, choose a selling plan before tackling the account registration checklist. Amazon has two options:
- Individual selling plan. This plan charges 99¢ for each unit sold, plus referral fees. Amazon recommends it for sellers who expect to sell fewer than 40 units per month.
- Professional selling plan. This plan costs $39.99 per month, plus referral fees. It includes bulk listing tools and advanced reports. Certain selling categories and Amazon programs also require it.
Review the current features and fees on Amazon’s selling plan comparison. Here’s an overview of what comes next:
1. Conduct market research
Use market research and competitive analysis to decide what to sell on Amazon. Look for trending products with good profit margins in a space with relatively weak competition.
Check the potential margin before committing to a product. Start with the expected sale price, then subtract the product cost and Amazon’s referral fee.
Include fulfillment and storage costs if you plan to use FBA (Fulfillment by Amazon). Returns and advertising may reduce the margin further. Amazon’s Revenue Calculator can help you compare fulfillment costs.
Review Amazon bestseller lists
Amazon’s Best Sellers page provides product ideas based on current sales. Although it takes time for a product to reach the rankings, the page shows what customers are buying across different shopping categories.
Look for a popular product that leaves room for a more specific design or price point. Customer complaints may also reveal a problem that existing products have not addressed.
Use keyword research tools
Jungle Scout is an Amazon keyword research tool that shows estimated search volume for different products and terms. You can use that data to compare customer interest before choosing what to sell.
Use Amazon’s Product Opportunity Explorer
Product Opportunity Explorer, available in Amazon Seller Central, groups related products based on customer searches and purchases. Reviewing search volume, pricing, customer behavior, and reviews to assess market demand within each niche is an important part of your strategy for how to sell on Amazon.
Read Amazon reviews
When customers review products, they may unwittingly reveal market gaps. Evaluate Amazon product reviews to determine what customers like and dislike about specific brands and products. You may be able to find a consistent problem with competitors’ products that your product can solve.
Check for restrictions
Review Amazon’s requirements before ordering inventory. Category access doesn’t always mean every product or brand within that category is available to sell.
Amazon states that some categories require a Professional selling plan. Others require approval, and some are closed to third-party sellers. Brand restrictions may also apply. Review Amazon’s selling category requirements, and check the product in Seller Central before proceeding.
Certain products require safety certificates, test reports, or other compliance records. Amazon may request these documents before it publishes the listing. Its product compliance guidance explains the documentation rules.
In Seller Central, search for the item under Add Products. “Sell this product” means no approval is required. “Apply to sell” means you must complete an application. “Not available” means you cannot list the product. Amazon provides more detail in its categories and products requiring approval guide.
Check both the category rules and the individual product requirements. A category may be open while a particular product or brand remains restricted.
2. Choose a selling strategy
Depending on the product you sell and the amount of capital at your disposal, you’ll likely choose one or more of the following approaches to selling on Amazon:
- Retail arbitrage. If you buy something below market value and sell it at a higher price while profiting off the difference, that’s retail arbitrage. Amazon sellers can search for products on sale or clearance at retailers such as Target, Best Buy, and Big Lots, then sell them on Amazon at a higher price.
- White labeling. Generic products with your brand name or logo added are known as white label products. You don’t need manufacturing or product design experience to sell white label products—your focus is on sourcing quality products and creating appealing branding.
- Private labeling. Private-label products are produced by a third-party manufacturer based on retailers’ specifications. Retailers then market and sell the products under their own brand.
- Wholesale. Buy branded products in bulk from a manufacturer or authorized distributor, then resell them individually. Confirm that the supplier is authorized and keep invoices that prove where the inventory came from.
- Dropshipping. A supplier stores the inventory and ships each order. Amazon permits dropshipping only when you remain the seller of record—review Amazon’s Drop Shipping Policy before choosing this model.
3. Understand the Featured Offer (Buy Box)
The Amazon Featured Offer, previously called the Buy Box, is the purchase section on a product detail page. It’s where customers select Add to Cart or Buy Now.
When several sellers offer the same product, Amazon places their offers on one product detail page. It then selects a Featured Offer based on factors such as:
- Price. Amazon considers the total value of the offer, not just the lowest item price.
- Fulfillment. Fast and reliable delivery improves an offer’s position.
- Seller performance. Order defects and late shipments reduce your chances of selection.
- Inventory. A product must remain in stock to hold the Featured Offer.
4. Write a business plan
Draft a strategic business plan that details the elements crucial to business success. Action items can include:
- List products to sell
- Determine product pricing
- Define marketing plan
- Identify ecommerce business model
- Create inventory management plan
5. Create your Amazon seller account
To create a seller account, you must first decide which of the two selling plans you need: individual or professional. Ultimately, your decision for how to sell on Amazon comes down to your projected sales volume.
- Individual selling plan. If you sell fewer than 40 products per month, this plan may be a good fit. The pay-as-you-go plan provides access to basic listing and order management tools, with sellers paying a 99¢ seller’s fee every time they sell an item.
- Professional selling plan. As sales increase, the individual plan becomes more expensive than the professional plan, so you may as well upgrade. This $39.99 monthly subscription service offers a suite of seller tools and benefits, including global selling programs, advanced business reports, and eligibility for Amazon’s Featured Offer position.
Once you’ve selected a plan, it’s time to set up your new Amazon seller account. Collect the following information and enter it on the Seller Central signup page:
- Business email address
- Bank account number and bank routing number
- Active credit card
- Government-issued national ID
- Tax information
- Phone number
Once your Amazon seller account is approved, you’re ready to list products and start selling.
6. List your first product
There are two ways to list a product on Amazon, one for existing products already selling on the platform and one for new items.
How to list products that are already on Amazon
Follow these steps for products that have an Amazon Standard Identification Number (ASIN). Amazon will combine your listing with the product detail page for all other sellers offering this product.
Say you’re selling a product you bought at wholesale prices and there’s already a listing on Amazon for that exact product:
- Copy the ASIN from the Product Details section of the existing listing.
- Navigate to Seller Central, click Catalog, and select Add Products. This brings up a search bar where you can paste the ASIN.
- Pasting the ASIN will bring up the product listing. Use the drop-down to describe the condition of your item (e.g., New, Used-Like New, Used-Very Good, etc.).
- Click “Sell this product,” set your price, select your fulfillment options (FBM or FBA), and follow the subsequent prompts. You can enter a SKU for your item, then click the Save and Finish button.
- You can then view your listing in the Manage Inventory page of your Seller Central account.
How to list novel products on Amazon
A product that does not already exist in Amazon’s catalog requires a new detail page and ASIN. Before starting, gather:
- Product title and description
- Clear product images
- Brand name
- Product identifier, such as a UPC
- Price and inventory details
- Fulfillment method
- Required safety or compliance documents
Most products require a Global Trade Item Number (GTIN), such as a UPC. If the product does not have one, check whether it qualifies for a GTIN exemption. You may also require category approval or permission from a brand enrolled in Amazon Brand Registry.
Once the requirements are ready:
- Open Seller Central and select Catalog, then Add Products.
- Search for the product to confirm that it’s not already listed.
- Select the option to create a new listing.
- Choose the correct product category.
- Enter the product and offer details.
- Upload the required images and compliance information.
- Choose a fulfillment method.
- Review the information and submit the listing.
Amazon assigns an ASIN after it accepts the new product detail page. The listing will then appear under Manage Inventory.
Amazon FBA vs. FBM: Which fulfillment method to choose
As a seller learning how to sell on Amazon, you have two fulfillment options: Fulfilled by Merchant and Fulfillment by Amazon.
What is Fulfilled by Merchant (FBM)?
With the Fulfilled by Merchant (FBM) model, you handle order fulfillment directly, managing shipping, returns, and customer service. This is a good option for made-to-order products or those requiring a longer processing lead time.
In-house order fulfillment means lower fees and more control over your processes. Plus, because you’re managing fulfillment yourself, it’s easier to streamline operations across multiple platforms (Amazon, Shopify, Etsy, etc.) without being locked into Amazon’s warehouses.
But there are some drawbacks—such as being responsible for every aspect of the fulfillment process, including inventory management, packing, shipping, customer service, and returns. Plus, Amazon shoppers are used to near-instant shipping. If you can’t offer Prime-like speed, you can lose out to FBA sellers.
What is Fulfillment by Amazon (FBA)?
With FBA, you send inventory to an Amazon Fulfillment Center (Amazon warehouse), where Amazon workers manage shipping and customer returns.
You control inventory levels and pay storage fees on your product, as well as a fulfillment fee for each unit sold. Keep in mind that you still own the inventory until the customer receives it.
With this model, Amazon processes customer payments and, in turn, pays you. You get access to Amazon’s customer service team, which handles questions, returns, and refunds.
With FBA fulfillment, you have a higher chance of winning the Feature Offer. Plus, shoppers know that an FBA purchase comes with Amazon’s customer service standards, which can reduce friction and boost sales. You can also handle high order volumes without needing to build a logistics or support team.
“If you want to be serious about Amazon, ship it to their warehouse and let them ship it Prime,” says Distil Union co-founder Nate Justiss in a Shopify Masters interview.
That said, FBA fees can add up—and you sacrifice control. While Amazon handles returns, Amazon’s customer-first policies can sometimes lead to high return rates or claims of lost inventory.
FBA vs. FBM comparison
The right fulfillment method depends on your order volume, margins, and available logistics resources. Here’s how the two options compare:
| Difference | Fulfilled by Amazon (FBA) | Fulfilled by Merchant (FBM) |
|---|---|---|
| Fulfillment | Amazon fulfills orders | Seller fulfills orders |
| Prime badge | Available for eligible products | Requires Seller Fulfilled Prime |
| Featured Offer | Eligible, but not guaranteed | Eligible, but not guaranteed |
| Scalability | Amazon manages fulfillment capacity | Seller manages fulfillment capacity |
| Amazon fees | Fulfillment and storage fees | No Amazon fulfillment fees |
| Packaging | Amazon controls delivery packaging | Seller controls delivery packaging |
| Inventory | Stored at Amazon facilities | Stored by the seller |
| Unsold stock | May incur storage fees | Can serve other sales channels |
| Returns | Amazon processes returns | Seller processes returns |
Understanding Amazon Seller Central
Amazon Seller Central is the operational control center for how to sell on Amazon. Sellers use it to manage listings and orders. It also houses inventory data, account notices, payments, advertising tools, and customer messages.
The homepage shows recent activity and tasks that require attention. Separate workspaces organize products, orders, inventory, finances, marketing, and customers.
If you also run a Shopify store, Shopify Marketplace Connect lets you manage Amazon listings, inventory, orders, and fulfillment from Shopify. You can also set Amazon-specific pricing and inventory rules.
Seller Central remains the place to manage Amazon account health and policy issues. Here’s an overview of its main features:
Managing inventory and orders
A healthy inventory has enough stock to meet demand without leaving too much money in unsold products. Seller Central lets you:
- Add and update listings. Create product pages or change listing details.
- Track stock levels. Check available inventory and identify products that require restocking.
- Plan replenishment. Review sales and inventory data before ordering more stock.
- Manage orders. Check orders and shipment status for FBA or FBM sales.
- Process returns. Review return requests and customer claims.
Account health and performance metrics
The Account Health dashboard shows whether your business meets Amazon’s seller requirements. It also displays policy violations and listings that require action.
Amazon tracks three main order performance metrics:
- Order defect rate. The percentage of orders with negative feedback, an A-to-Z Guarantee claim, or a credit card chargeback. Amazon requires sellers to keep this rate below 1%.
- Late shipment rate. The percentage of seller-fulfilled orders confirmed after the expected ship date. Amazon requires sellers to keep this rate below 4%.
- Cancellation rate. The percentage of seller-fulfilled orders canceled before shipment. Amazon requires sellers to keep this rate below 2.5%.
Crossing any of these thresholds puts your account at risk of deactivation. Remember to review your dashboard regularly and address violations when they appear.
How to create successful product listings on Amazon
- Write a targeted product title
- Upload clear product images
- Write thorough product descriptions
- Include product variants
- Optimize for Amazon’s search algorithm
The product detail page of your Amazon product listing is key to how to sell on Amazon successfully. The information you put on this page helps customers decide whether your product meets their needs. Candle brand Neom—which also sells on a Shopify-powered site—has a stellar example of a product page. Below, find tips for creating yours.
1. Write a targeted product title
Beginning July 27, 2026, Amazon will limit product titles to 75 characters in all non-media categories. Sellers will receive another 125 characters in the Item Highlights field for details such as materials or recommended uses.
To make the most of this limited space, use the title for the product type, brand name, and its most important distinguishing feature. Move secondary information to Item Highlights or the product description.
Amazon may gradually replace titles that exceed the new limit with AI-generated recommendations. Brand owners will have 14 days to review changes before Amazon applies them.
2. Upload clear product images
Your main photo should clearly show your product. Additional photos can provide other angles of the product and, if relevant, lifestyle imagery.
You can also add video to give shoppers an in-depth look. Post high-quality images so shoppers can zoom in to see your product’s finer details.
Neom, for example, has a graphic to show the size of its candle in comparison to a hand:
3. Write thorough product descriptions
Product descriptions include your product’s specifications and benefits. Neom, for example, uses bullet points to highlight key information buyers look for in candles, such as ingredients, scent notes, and usage instructions.
Use A+ Content to add enhanced images, video, rich text, and shoppable comparison charts to a product detail page. A+ Content is available to eligible brands enrolled in Amazon Brand Registry.
4. Include product variants
Variations of your products let you easily display the same product in various sizes, colors, and styles. While each product version has its own ASIN and detail page, showing product variants lets customers quickly switch between options.
5. Optimize for Amazon’s search algorithm
Like Google, Amazon uses a search algorithm that decides which products show up (and in what order) when a shopper types a keyword into the search bar.
Here are the main factors that matter to Amazon SEO:
- Keywords and relevance. The algorithm examines titles, bullet points, and back-end keywords. Make sure you’re using terms your customers search for.
- Sales performance. Amazon uses past sales as indicators of buyer interest, which means bestselling products tend to rank higher in search results.
- Price and competitiveness. Competitive pricing increases the likelihood that you’ll rank well and win the Featured Offer.
- Fulfillment method. FBA or Prime-eligible products often get a visibility boost, since Amazon knows they meet customer expectations for speed and reliability.
- Customer experience signals. Reviews, ratings, and low return rates all show that your product delivers on its promise.
“Experiment away,” advises David Shoap, co-founder of jewelry and accessory brand Sarah’s Treats and Treasures, in a Shopify Masters episode. “Let ’em run for a month or two before you get discouraged or change anything because a lot of the time search engines power Amazon.
“People can go over to Amazon and search directly, but a lot of the time, people are on Google, and they’re like, ‘Oh, look, Amazon’s got this for …’ But if you don’t give your listings enough time to get picked up by those search engines, then you can’t really get a real-life example of what’s going on.”
Costs of selling on Amazon
Selling on Amazon isn’t free, even if you choose a plan with no monthly subscription. The Individual plan charges 99¢ per item sold. The Professional plan costs $39.99 per month. Both plans also charge referral fees.
Other costs depend on your products and the services you use:
| Fee | When charged | How it is calculated |
|---|---|---|
| Selling plan | Account use | 99¢ per item or $39.99 monthly |
| Referral | Each product sale | Category percentage or minimum |
| Closing | Media sales | $1.80 per item |
| FBA fulfillment | Each FBA order | Product size and weight |
| Storage and aged inventory | Inventory stored by Amazon | Space used and storage age |
| Returns processing | Eligible free-return orders | Per returned unit |
| Removal, disposal, or liquidation | FBA inventory exit | Per item |
| Advertising | Optional ad campaigns | Seller-set bids and budgets |
| Promotions | Optional deals | Varies by promotion |
Aged-inventory fees begin after an item has been stored in an Amazon fulfillment center for more than 181 days.
Before listing a product, use Amazon’s fee and revenue estimates to preview the likely charges. The Revenue Calculator also compares FBA with your own fulfillment method.
Tips for selling your products on Amazon
Amazon gives ecommerce businesses a unique opportunity to sell to a wide audience and increase brand awareness in the process. Here are key tips for how to sell on Amazon successfully:
- Encourage product reviews
- Run sponsored product ads
- Take advantage of promotions
- Leverage Brand Registry benefits
- Drive external traffic
- Get your pricing right
1. Encourage product reviews
Reviews give shoppers more information about a product before they buy. Use Amazon’s Request a Review feature to send Amazon’s standard review request from the Order Details page.
Amazon prohibits sellers from influencing ratings or asking customers to remove negative reviews. Sellers also cannot offer compensation for reviews outside approved programs such as Amazon Vine.
The FTC’s Consumer Reviews and Testimonials Rule prohibits fake reviews and incentives tied to a positive or negative opinion. Courts can impose civil penalties for knowing violations.
Eligible sellers can also use:
- Amazon Vine. Provide products to invited reviewers for an honest opinion.
- Customer Reviews. Track reviews and respond to customer concerns.
- Request a Review. Send an Amazon-generated feedback request to customers.
2. Run sponsored product ads
Sponsored Products are pay-per-click ads for individual product listings. They can appear in Amazon search results and on product detail pages.
Amazon’s advertising services generated $17.24 billion in net sales in Q1 2026, according to the company’s quarterly results.
Use the following process to manage a Sponsored Products campaign:
- Start with automatic targeting. Set a daily budget and let Amazon match the product with relevant searches.
- Review search-term data. Identify terms that get clicks and sales.
- Create a manual campaign. Move useful search terms into campaigns with individual bids.
- Exclude irrelevant terms. Remove negative keywords that consume budget without producing sales.
- Test bid changes. Adjust one variable at a time and compare the results.
- Update the listing. Add relevant terms when they accurately describe the product.
3. Take advantage of promotions
Amazon’s promotions include coupons, Lightning Deals, Best Deals, and social media promotion codes. A Lightning Deal runs for four to 12 hours, with the duration set by Amazon.
Before running a promotion:
- Calculate the margin after discounts and fees
- Confirm that you have enough inventory
- Check that the regular price meets Amazon’s pricing rules
- Set a clear sales or inventory goal
Amazon explains the available formats in its seller promotions guide.
4. Leverage Brand Registry benefits
Amazon Brand Registry gives business owners access to listing tools and intellectual property protections. Enrollment also makes your brand eligible for additional marketing and analytics tools, including:
- A+ Content. Add videos and enhanced images to product pages.
- Amazon Vine. Collect reviews from invited Vine reviewers.
- Brand Stores. Create a dedicated storefront on Amazon.
- Sponsored Brands. Run ads featuring your logo and several products.
- Manage Your Experiments. Test different listing content.
- Brand Analytics. Review customer search and purchase trends.
- Report a Violation. Report suspected intellectual property infringement.
Access to individual tools depends on the seller’s role and product eligibility.
“We put a lot of effort into controlling our brand on Amazon and making sure that we’re the only ones selling it,” says Nate Justiss, co-founder of Distil Union, in a Shopify Masters interview. “It protects our wholesalers, in that we’re able to keep our retail price where it should be to protect our wholesalers and everybody else that we sell.”
To apply for Brand Registry, you’ll need a brand name and logo attached to your product packaging. You’ll also need a trademark—either pending or registered—that’s issued by the office of the country where your Amazon storefront is registered.
5. Drive external traffic
External marketing can direct shoppers to an Amazon listing from social media, email, paid ads, or creator content.
Use Amazon Attribution to measure how non-Amazon campaigns contribute to Amazon sales. Bloggers and creators can also promote products through Amazon Associates or the Amazon Influencer Program.
You can create Amazon promotion codes for social campaigns. Set an expiration date and limit the number of redemptions before sharing a code publicly.
6. Get your pricing right
Determining the right pricing strategy for your products is especially important for determining how to sell on Amazon’s marketplace, where you compete against other sellers.
Remember, if you’re selling a product also available from others, the Feature Offer algorithm considers its total value when deciding which brand to highlight.
Here are some key considerations when pricing for Amazon products:
Amazon Marketplace Fair Pricing Policy
Amazon’s Marketplace Fair Pricing Policy allows the company to remove an offer or suspend selling privileges when a price damages customer trust.
Amazon flags practices such as:
- Charging excessive shipping fees
- Using a misleading reference price
- Charging far more than recent prices
- Pricing multipacks above the single-unit rate
Automate pricing
Amazon’s Automate Pricing tool adjusts prices according to rules you set. Define a minimum and maximum price before activating a rule so repricing doesn’t erase your margin.
Consider Subscribe & Save
Subscribe & Save is available for eligible products that customers buy repeatedly. The product must belong to a brand enrolled in Brand Registry. The seller also needs the Brand Representative role.
Eligible FBA products may be enrolled automatically. Review the seller-funded discount and resulting margin before participating.
How to sell on Amazon without inventory
You can sell on Amazon without storing products yourself. There are a few different options:
- Amazon Associates pays commissions for product referrals.
- Kindle Direct Publishing (KDP) and Amazon Merch on Demand produce items after customers order them.
Dropshipping uses a supplier to ship orders.
Amazon Associates program
Amazon Associates is Amazon’s affiliate program, letting you earn a commission when a shopper makes a qualifying purchase through your affiliate link. You can publish recommendations on a blog, social media account, or YouTube channel. Amazon handles the sale and fulfillment.
In the US program, standard commission rates currently range from 0% to 10% by category. Amazon also pays flat bounties for certain trials and memberships. Check Amazon’s current commission and bounty schedule for exact rates.
Kindle Direct Publishing
Kindle Direct Publishing lets you self-publish ebooks and print books on Amazon. Amazon prints physical books after customers order them, so you don’t need to carry book inventory.
KDP is free to use. Eligible ebooks can earn royalties of up to 70% and print books can earn up to 60%. Amazon deducts file-delivery or printing costs from your royalties. You can publish traditional books or products such as planners, logbooks, and coloring books.
Merch on Demand
Amazon Merch on Demand lets you sell custom designs on apparel and other products. You provide the artwork, choose the product type, and set the list price. Amazon handles production, shipping, and customer service.
You earn a royalty from each sale. Amazon calculates it from the product price after deducting applicable taxes and its costs.
Dropshipping
Dropshipping uses a third-party supplier to ship products directly to customers after each order.
Under Amazon’s Drop Shipping Policy, you must be the seller of record. Your business must appear as the seller on packing slips, invoices, and external packaging. Supplier or retailer information cannot appear on the order.
The supplier ships the product, but you remain responsible for customer satisfaction. You respond to customer questions and address product defects. You also process refunds, returns, and exchanges.
Dropshipping has several drawbacks:
- Limited control. Your supplier controls product quality, packaging, and dispatch.
- Inventory errors. Supplier stock can change before your Amazon listing updates.
- Shipping problems. You must resolve late or missing deliveries.
- Reputational harm. Damaged products, poor packaging, or late deliveries can affect customer perception of your brand.
Order samples before listing a supplier’s products. Check the product quality, packaging, and shipping speed. Confirm how the supplier updates stock and processes returns. Amazon’s dropshipping guide covers these checks in more detail.
Shopify sellers can browse dropshipping apps in the Shopify App Store.
Complement your Shopify store by selling on Amazon
At first glance, Amazon can seem like a challenger to your ecommerce business with its global marketplace and audience. However, when used as a resource, Amazon can help you generate online revenue. Your Shopify store can act as your home base, while Amazon’s global marketplace is your opportunity to reach massive new audiences.
Shopify Marketplace Connect links your Shopify catalog to Amazon. The app automatically syncs listings, inventory, and orders with your Shopify admin, so you can manage both channels in one place.
Read more
- The Ultimate Guide To Dropshipping (2024)
- The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify
- AliExpress Dropshipping- How to Dropship From AliExpress
- The 13 Best Dropshipping Suppliers in 2024
- How to Start a Dropshipping Business- A Complete Playbook for 2024
- How To Source Products To Sell Online
- The 9 Best Dropshipping Websites for Your Online Store
- How to Start an Online Boutique- A Complete Playbook
- How to Write a Perfect Business Plan in 9 Steps
- How to Set Up & Open a Pop-Up Shop
How to sell on Amazon FAQ
Is it free to sell on Amazon?
Not entirely. Amazon’s Individual plan has no monthly subscription, but it charges 99¢ for each item sold. You also pay a category-based referral fee on every sale. FBA and advertising cost extra. Review Amazon’s current selling fees before pricing your products.
How much does it cost to be a seller on Amazon?
Amazon’s Individual plan costs 99¢ per item sold. The Professional plan costs $39.99 per month. Both plans also charge referral fees, which vary by product category. Amazon’s pricing page lists the current rates.
How can beginners sell on Amazon?
Research products and calculate margins before opening an account, then choose an Individual or Professional plan. Register through Seller Central, then create or match a product listing. Set its price and fulfillment method. Amazon’s seller registration guide explains the documents and account information required.
Can I sell my Shopify products on Amazon?
Yes. Shopify Marketplace Connect links your Shopify catalog to an approved Amazon seller account. It syncs product listings, inventory, and orders with your Shopify admin. Set Amazon-specific prices and fulfillment options while managing both channels from Shopify.
What products sell best on Amazon?
The best selling products change by season and category. Check Amazon’s Best Sellers and Movers & Shakers lists for current trends. Product Opportunity Explorer provides search and purchase data.
