How To Make Money on Facebook: 8 Best Ways (2026)

There are a number of ways to make money on Facebook as a content creator, both with in-app monetization features and by using your following to start a business and gain more control of your income.

In 2025, Facebook paid creators almost $3 billion, a 35% increase from the previous year. And in March 2026, it announced two new ways for creators to make money on the app: Creator Fast Track and a TikTok-like built-in affiliate program.

This guide covers eight ways to make money on Facebook, including how to use the newest features.

8 ways to make money on Facebook

1. Add paid subscriptions
2. Partner with brands
3. Start affiliate marketing
4. Accept Facebook Stars
5. Join the content monetization program
6. Sign on to the Creator Fast Track
7. Sell products from your profile
8. Sell on Facebook Marketplace

Before you get started with monetization, make sure your account meets Facebook’s community standards. These standards require users to post authentic content that doesn’t harm or intimidate others, among other stipulations. 

Some of the monetization methods below require compliance with the community standards, but it’s good practice in general to avoid having your content or account removed.

1. Add paid subscriptions

You can create recurring monthly revenue by offering exclusive content to your most engaged followers through paid subscriptions. This approach helps you build a dedicated community while generating predictable income from your most loyal followers. 

For example, comedian Daphnique Springs offers her 5.8 million followers exclusive content and other benefits for $9.99 per month.

Get started: Creators will need to meet Facebook’s partner monetization policies, which include creating original and authentic content (no misinformation or clickbait), having an established audience on the platform, and setting your profile to Professional mode.

Creators ready to offer subscriptions need more than 10,000 followers or more than 250 return viewers. Your Facebook page must also have more than 50,000 post engagements or more than 180,000 watch minutes in the past 60 days. 

Creators in 37 of countries, including the US and Canada, can sign up for subscriptions if they meet the requirements. For creators in other countries, the feature is invite-only.

2. Partner with brands

In brand collaborations, companies pay social media influencers to make content about their products. This gives the brand access to the creator’s audience. Creators get paid per post or for a series of posts. 

When you partner with a company to create branded content for Facebook, you need to mark the posts with paid partnership labels—whether the brand pays you in cash or gifts you their product. The paid partnership label shows viewers that you were compensated in some way by the brand you’re promoting. 

Add the paid partnership label after you upload your content but before you publish it. Under the text box in Post details, select More features, then select the handshake symbol and find your business partner in the search bar.

Once you tag a post with the paid partnership label, your brand partner can choose to run your post as an ad, promoting your post to an audience of their choosing.

Get started: As a creator, you need an established presence (including a “sizable follower base”) in order to post paid partnership content. You also need to comply with Facebook’s partner monetization policies and branded content policies.

3. Start affiliate marketing

With affiliate marketing, a company pays you when your audience purchases products from the brand. The company gives you an affiliate link or code, and when someone makes a purchase with that link or code, you receive a commission. 

One way to start affiliate marketing on Facebook is to use Meta’s Facebook affiliate partnerships feature. Meta offers Amazon as an affiliate partner for US sellers. eBay and Temu will be available partners later in 2026.

If you opt for this program, you’ll be able to use a feature that lets you tag affiliate products directly in Facebook and Instagram posts. This means you’ll no longer need to add affiliate links in captions or in your bio.

Another way to do affiliate marketing on Facebook is by establishing a partnership with a brand yourself, then posting links from that brand on your profile.

Here’s an example of this type of affiliate marketing from creator Annaly Tial. In this Reel, Annaly encourages her audience to purchase from athleticwear brand YoungLA using her affiliate code.

4. Accept Facebook Stars

Facebook Stars let viewers support your content financially in livestreams, videos, or text posts. Audience members purchase stars from Meta, then give them to you, making Facebook Stars a way to earn directly from your audience.

If you have Facebook Stars enabled, viewers will see a small “show your support” badge on the bottom left corner of your Reels, like in this example from cooking creator Feed Annna:

Get started: To start earning Facebook Stars, you need to adhere to Facebook’s partner monetization policies and have at least 500 followers for 30 consecutive days. If you’re eligible to receive Stars, you can set them up by navigating to Meta Business Suite > Monetization > Stars.

5. Join the content monetization program

In October 2024, Facebook launched the content monetization program to combine the following in-platform monetization methods under a single program: in-steam ads, ads on Reels, and the performance bonus program. Now, creators can earn money from any format (including text posts), but Reels are the most popular: In 2025, 60% of Facebook’s monetization payouts went to Reels.

Facebook also encourages creators to post engaging content (meaning posts that generate likes, reactions, and shares) and original content. In March 2026, Meta updated its content guidelines to clarify what it means by “original.” 

Content should be filmed or produced by the page owner and should not be duplicative of other creators’ work. Remixes and overlays are permitted as long as you add substantive content (like fresh analysis or new information) to the existing material.

Get started: As of April 2026, Facebook content monetization remains in beta and is invite-only for creators, although you can express your interest in the program by filling out an in-app form. Fill out the interest form by navigating to your Professional dashboard > Monetization > Content Monetization. 

6. Sign onto the Creator Fast Track

In March 2026, Facebook launched Creator Fast Track to encourage established Instagram, YouTube, and TikTok creators to join the platform. They offer increased reach for eligible Reels, three months’ pay guaranteed, and immediate access to the invite-only content monetization program.

You’ll need to have an existing following to participate. Creators with between 20,000 and 99,999 followers on Instagram, YouTube, or TikTok can earn between $100 and $450 per month for the first three months when they post 15 eligible Reels to Facebook each month. Those Reels can be new or recycled from other platforms.

For creators with more than 100,000 followers on Instagram, YouTube, or TikTok, that monthly payout jumps to $1,000. Creators with more than one million followers get $3,000 per month.

Get started: You’ll need at least 20,000 followers on Instagram, YouTube, or TikTok to join the Creator Fast Track. You’ll also need to meet Facebook’s content monetization terms. Eligible creators can apply for the program on Facebook.

7. Sell products from your profile

If you’re a creator, one way to make money on Facebook is by selling merch or other relevant products to your fans. Print-on-demand (POD) partnerships help you sell custom products without having to design those products from scratch. 

POD tools also let you avoid buying inventory upfront and storing it: When a customer places an order, your POD partner will produce and ship the product. Shopify has a number of POD apps that integrate with your online store for easy order fulfillment. 

You can sell those products on a Facebook Shop (accessible in a tab on your profile) or list them in posts. Doing so exposes you to a vast audience of consumers who are ready to buy: In 2025, shoppers said they were most likely to make online purchases on Facebook compared to other social networks, according to Statista. 

Meta is also investing in social commerce: The company is testing an AI tool that displays product carousels, and it’s working on a feature that will give AI summaries of brands and products shown on Facebook.

If you’re a creator without a full-fledged ecommerce site, you can use the $5 per month Shopify Starter plan to make money on Instagram, Facebook, and communication channels like WhatsApp, SMS, and email. The plan lets you share products on your social channels and conduct transactions with Shopify’s secure checkout. The Starter plan also includes a link in bio tool for displaying your products.

If you run a Shopify store, you can quickly start selling on Facebook by installing the Facebook & Instagram app on your ecommerce website. The app connects your Shopify storefront directly with your Facebook Shop. (You can also use it to sell on Instagram by setting up an Instagram Shop.) 

Here’s an example of a Facebook Shop started by creator Emma Chamberlain. Emma grew a following on YouTube and launched her namesake coffee brand Chamberlain Coffee on Shopify.

Get started: To create a Facebook Shop, set up a Commerce Manager account, then click Set up your shop in the Commerce Manager admin. If you’re on Shopify, you can automatically sync your product information across platforms with the Facebook & Instagram app or sell directly on social channels with the Shopify Starter plan.

8. Sell on Facebook Marketplace

A fifth of global consumers have bought something on Facebook Marketplace, according to the Global Shopper Survey 2025 from eMarketer and ESW. The platform facilitates sales between buyers and sellers doing local pick-ups as well as sales from businesses shipping products to customers.

Creators can make money on Facebook Marketplace by selling products related to their content. A fashion creator could sell clothes, for example, and a home decor creator could sell furniture or decorations.

To help your target audience find your products, write compelling product descriptions and choose the right Marketplace categories for each product. You can also post your Marketplace listings in Facebook groups focused on local sales to reach even more shoppers. 

Get started: Upload items to Facebook Marketplace by navigating to the Marketplace homepage then selecting “Create New Listing.” Some products, like health care items, aren’t allowed. You also can’t sell services through Facebook Marketplace.