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Online wholesale marketplaces have opened up business-to-business (B2B) ecommerce in unimaginable ways in recent years. Today, independent brands and smaller retailers have access to global wholesale opportunities once reserved for established players with deep industry connections.
The global wholesale market is massive—it's projected to exceed $73.13 trillion by 2029—and you can tap into it to expand your business reach, learn what retailers actually want, and build the kind of strategic partnerships that drive real revenue growth.
What are wholesale marketplaces?
Wholesale marketplaces are online platforms where businesses buy and sell products in bulk quantities at discounted prices. They connect manufacturers, distributors, and brands directly with retailers without traditional middlemen.
Ready to start? This article lists 16 popular online marketplaces, plus practical guidance to help you choose the right B2B platforms for your specific business goals.
16 best wholesale marketplaces
- Faire
- Orderchamp
- Creoate
- Go Wholesale
- Wholesale Clearance UK
- Direct Liquidation
- Alibaba
- Brandboom
- RangeMe
- IndieMe
- Joor
- TradeIndia
- Global Sources
- FASHIONGO
- Globy
- Airgoods
Here are 16 popular wholesale marketplaces to consider:
1. Faire
Faire connects more than 100,000 unique brands with independent retailers across the US, Canada, Australia, New Zealand, and Europe. What sets Faire apart is its focus on small-to-medium brands and independent retailers—you're not competing with massive manufacturers for buyer attention.
The platform handles most of the logistics headaches for you. If you Ship with Faire, Faire fronts the label cost (you don't pay upfront) and you print prepaid labels in-portal. If you ship on your own, Faire reimburses shipping costs up to an approved amount. For Faire-funded free-shipping orders, reimbursement may be at the Ship with Faire rate.
The twice-yearly Faire Markets, an online trade show, give you additional opportunities to connect with retailers directly.
If you're already using Shopify, the integration lets you sync inventory and manage orders from your existing dashboard. It's a significant time-saver during busy periods.
- Specialty: Wholesale home, lifestyle, clothing, beauty, and food products
- Buyers' location: US, Canada, UK, New Zealand, and most European Union countries
- Fees: 15% commission on orders placed through Faire marketplace, plus $10 one-time fee per new customer; 0% commission on orders through your Faire Direct link
- Shipping: Faire pays for shipping and provides prepaid labels, or reimburses you if you handle shipping yourself
- Payment terms: Choose your payout timing to control processing fees: next day (3.5% + 30¢), 30-day (2.4% + 30¢), or 60-day (1.9% + 30¢)
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Shopify integration: Yes, available from the Shopify App Store
2. Orderchamp
Orderchamp primarily serves the European market, connecting independent brands with smaller retailers across the continent.
The platform's strength lies in its comprehensive business tools—Orderchamp Cloud gives you marketing, dropshipping, customer management, and order processing capabilities, all in one place. Integrate Orderchamp directly with your Shopify store to streamline your workflow even further.
The commission structure rewards building relationships: you'll pay 25% on first orders, but this drops to 10% for repeat customers and 0% for direct relationships you've established. This encourages long-term partnerships versus one-off transactions.
- Specialty: Wholesale home, children's, health, and fashion products
- Buyers' locations: Global (primarily Europe)
- Fees: 25% commission on first-time orders, 10% on reorders, 0% on orders from existing direct relationships
- Shipping: Orderchamp covers shipping up to 10% of the order value
- Payment terms: Buyers get 60 days to pay, while you receive payment upon delivery completion
- Shopify integration: Yes, available from the Shopify App Store
3. Creoate
Creoate gives you access to more than 250,000 active buyers across the US, Canada, the UK, and Europe, with particularly strong performance in homeware/home décor, gifts, jewelry, fashion accessories, stationery, food/drink, and kids/baby.
The platform's main advantage is handling international shipping complexities—when Creoate arranges shipping, they say they cover shipping costs and taxes and ship DDP (delivery duties paid) to avoid buyer charges.
Like Orderchamp, the commission structure rewards customer retention. First-time orders cost 20%, but this drops to 15% for repeat customers and 0% for established relationships. You also get generous payment terms: You can offer buyers 60-day payment windows while receiving your money just 30 days after fulfillment.
- Specialty: Home, lifestyle, and outdoor wholesale items
- Buyers' location: Europe, Canada, and the US
- Fees: 20% commission on first-time orders, 15% on reorders, and 0% on orders from existing direct relationships
- Shipping: Creoate covers all shipping costs
- Payment terms: You receive payment 30 days after fulfillment; buyers can get 60-day payment terms
- Shopify integration: Yes, via access token
4. Go Wholesale
Go Wholesale specializes in refurbished and overstock consumer electronics, though it also handles clothing, furniture, and other categories. While the platform primarily serves large retailers like Walmart, it welcomes smaller sellers who meet the quality and volume requirements.
The setup process is more hands-on than typical marketplaces; you upload inventory, Go Wholesale activates your listings, buyers make offers or purchase directly, then you ship to Go Wholesale's warehouses for fulfillment. This extra step means less control but also less fulfillment work on your end.
- Specialty: Refurbished electronics
- Buyers' location: United States
- Fees: 10% commission (excluding sales taxes and shipping)
- Shipping: Buyer pays shipping costs; you ship to Go Wholesale warehouses for fulfillment
- Payment terms: You receive payment after Go Wholesale receives and evaluates your products
- Shopify integration: No
5. Wholesale Clearance UK
Wholesale Clearance UK specializes in liquidation and clearance sales—ideal if you have excess inventory to move quickly. The platform serves retailers looking for discounted stock and acquires pallets from bankrupt companies to sell globally.
The fee structure is subscription-based rather than commission-based, with different service levels. Free accounts require you to handle everything yourself, while paid plans offer increasing levels of shipping and fulfillment support. For marketplace sales, the platform adds a commission to your asking price rather than deducting from it.
- Specialty: Clothing, jewellery, home and leisure, tools/hardware, electronics, mixed job lots, and pallets
- Buyers' location: Global
- Fees: The free plan includes 10 ads per month at no cost. Auctions are £39.99 per auction, and extra listings are £1.29 each. Paid plans are available in two tiers: Gold at £49.99 per month and Platinum at £399.99 per month, with added benefits
- Shipping: Varies by plan—Platinum (£399.99 per month) includes full fulfillment, Gold (£49.99 per month) includes shipping, free accounts handle everything themselves
- Payment terms: You don't ship until you receive payment
- Shopify integration: No
6. Direct Liquidation
Direct Liquidation specializes in moving excess inventory quickly through auction-style sales. While the platform primarily features liquidated stock from major retailers like Walmart and Lowe's, you can also list your own overstock, returned items, or refurbished products.
This isn't traditional wholesale—buyers bid on lots rather than placing standard orders, although there are Buy Now and Best Offer deals available. It's a good option if you need to clear inventory fast and don't mind auction-style pricing. The 10% fee is relatively low, but you'll need to factor in the auction format when setting expectations.
- Specialty: Refurbished and overstocked goods, plus customer returns
- Buyers' location: Contiguous US and Canada
- Fees: 10% administrative fee on all sales
- Shipping: Buyers pay all shipping costs
- Payment terms: You receive ACH or check payments about 15 business days after delivery
- Shopify integration: No
7. Alibaba
Alibaba is massive—more than 40 million registered buyers worldwide. When you create a seller account, you get access to this global marketplace and can build your own storefront to showcase products and connect directly with potential wholesale customers.
The platform works well for manufacturers or brands that can handle large-volume orders and international shipping. You have control over your pricing, payment terms, and shipping arrangements, but you'll need systems ready to manage inquiries and orders from global buyers. The quarterly subscription model means predictable costs rather than per-sale commissions.
- Specialty: Apparel, electronics, and paper boxes
- Buyers' location: Global
- Fees: Subscription required starting at $166 per month
- Shipping: You choose shipping methods, carriers, and customs handling; you or the buyer pays shipping costs
- Payment terms: Terms are negotiated per order and/or through Trade Assurance
- Shopify integration: No, but there are third-party dropshipping apps like AliDrop available in the Shopify App Store
8. Brandboom
Brandboom focuses exclusively on apparel and apparel-adjacent wholesale, making it a strong choice if you're in fashion or streetwear. Instead of traditional catalogs, you create digital line sheet presentations buyers browse and order from directly. The platform lets you see who viewed what and their order activity—insights to understand what's working and what isn't.
The Brandboom Shopify integration lets you sync inventory and manage orders without jumping between platforms. This is particularly useful during busy seasons when you're managing multiple sales channels.
- Specialty: Lifestyle and men's and women's apparel, particularly streetwear
- Buyers' location: Global
- Fees: 10% commission on all orders
- Shipping: You coordinate shipping with buyers
- Payment terms: Choose between Stripe Standard (process payments outside the marketplace with transaction fees) or Stripe Express (receive payments five to seven days after delivery)
- Shopify integration: Yes; available from Shopify App Store
9. RangeMe
RangeMe works differently from most wholesale platforms. Instead of listing products and waiting, you submit your brand for buyers to discover and evaluate. Think of it as a matchmaking service—buyers browse brands that fit their criteria, and you get detailed analytics on who's interested in your products.
The platform shows which buyers viewed your profile, what products caught their attention, and what search terms led them to you. This data helps you refine your product descriptions and understand buyer behavior. The RangeMe Verified badge serves as a quality seal, increasing your chances of getting noticed.
- Specialty: Beauty, food, general merchandise, pharmacy, and electronics
- Buyers' location: US, Australia, Canada, Europe, Mexico, New Zealand, and UK
- Fees: Free for up to three products, then $99 per year for unlimited listings
- Shipping: You set shipping terms with buyers and for direct purchases buyers see shipping at checkout
- Payment terms: You receive payments upon delivery
- Shopify integration: Limited, suppliers can import products from Shopify to RangeMe
10. IndieMe
IndieMe is built specifically for handmade and artisan products from North American creators. If you make your products by hand—whether that's jewelry, specialty foods, home goods, or crafts—this platform connects you with retailers who specifically seek out handmade items.
The subscription model means you're not competing on commission rates, and you can take orders both through the IndieMe platform and directly from buyers you meet there. This flexibility helps you build long-term relationships beyond the marketplace.
- Specialty: Handmade products
- Buyers' location: US and Canada
- Fees: Paid plans start at $59 per month (Sellers Account Monthly) or $449 per year for the first year (then $658), plus other promo plans; no listing fees or commissions
- Shipping: You handle all shipping arrangements
- Payment terms: Accept credit card or PayPal payments directly
- Shopify integration: Yes; manage through your IndieMe account
11. Joor
Joor is a global fashion and lifestyle wholesale platform with over 14,000 brands and 650,000 buyers in more than 150 countries. It offers products in categories like apparel, footwear, sport/outdoor, swim, and even bridal.
If your brand sells to high-end retailers like Harrods, this is where those buyers look for new collections. The platform hosts established luxury brands like The Row, Mackage, Erdem, and Victoria Beckham, so the buyer quality is consistently high.
The trade-off is exclusivity—Joor vets brands before approval and requires subscription fees. But if you're accepted, you're reaching buyers who have serious budgets and long-term partnership potential.
- Specialty: Luxury fashion wholesale products
- Buyers' location: Global
- Fees: Subscription required; contact Joor for pricing details
- Shipping: You coordinate all shipping
- Payment terms: Collect payments directly through Joor's platform (minus transaction fees)
- Shopify integration: Yes, through the Shopify App Store
12. TradeIndia
TradeIndia connects Indian manufacturers and suppliers with global buyers, particularly for industrial products, machinery, and electronics. If you're based in India or manufacture there, this platform gives you access to international buyers who import specifically from the region.
The platform combines online listings with regular trade shows, so you can build relationships both digitally and in-person. This hybrid approach works well for complex products that buyers want to see demonstrated.
- Specialty: Machinery, equipment, and wholesale electronics
- Buyers' location: Global
- Fees: Free for up to 50 products; paid plans available
- Shipping: You arrange logistics or work with third-party logistics providers
- Payment terms: Payments processed through TiPay, TradeIndia's payment gateway; it releases funds about three business days after it records delivery
- Shopify integration: No
13. Global Sources
Global Sources, based in Hong Kong, connects Asian suppliers with global buyers across multiple industries. If you manufacture in Asia or want access to buyers who source from the region, this platform offers both online connections and trade show opportunities.
The platform is particularly strong for electronics, fashion, and home goods. However, many details about pricing and processes require direct contact with Global Sources, which may indicate a more relationship-driven, less transparent approach than other platforms.
- Specialty: Beauty, fashion, home décor, and electronics
- Buyers' location: Global
- Fees: Free to join; additional services require contact for pricing
- Shipping: Shipping terms are negotiated with suppliers
- Payment terms: Terms are negotiated with suppliers; for Ready to Order, payments are processed via PayPal through the Global Sources app
- Shopify integration: No
14. FASHIONGO
FASHIONGO is a popular apparel and apparel-adjacent B2B wholesale marketplace. Retailers can browse more than three million products across various categories, including women's and men's apparel, accessories, shoes, beauty, and even home and lifestyle products.
With over a million registered buyers and thousands of vetted wholesale brands, FASHIONGO uploads new items daily. FASHIONGO doesn't publicly list a marketplace commission rate, but it recommends using FG Pay, which is powered by Stripe. For payout options, the Standard option transfers funds 21 days after confirmed shipment. An Express option pays out the day after shipment confirmation with a 2% fee.
- Specialty: Apparel and accessories
- Buyers' location: Global
- Fees: Not publicly listed
- Shipping: Vendors set shipping charges. FASHIONGO also runs FG Free Shipping promos for buyers on eligible orders
- Payment terms: 21 days as standard or next day with Express payout fee of 2%
- Shopify integration: Yes, through the Shopify App Store
15. Globy
Globy is a B2B marketplace that connects wholesale supplies with buyers in virtually every country. It's made for traders who want direct relationships with manufacturers and wholesalers, no middleman. They can negotiate pricing, volumes, and terms one-on-one and use the platform discovery and logistics support.
Globy is built around sourcing and logistics. It offers a multi-category marketplace covering agriculture, apparel, electronics, construction materials, chemicals, and more. Through Globy, you can request quotes, compare offers, and connect with verified suppliers worldwide.
- Specialty: Global supply across diverse categories and logistics tools.
- Buyers' location: Global.
- Fees: No commissions on deals.
- Shipping: Globy does not cover shipping costs, but helps you estimate and optimize freight costs.
- Payment terms: Depends on the buyer and seller arrangement.
- Shopify integration. None.
16. Airgoods
Airgoods is a marketplace made just for the food and beverage industry. You can find independent and emerging F&B companies with thousands of qualified wholesale buyers, like specialty grocers, natural food stores, gyms, and wellness studios.
Unlike generalist platforms, Airgoods is run by food-and-beverage experts based in NYC. It offers curated assortments of high-quality products, including non-alcoholic and functional beverages, as well as 24/7 support. It's free to join, and you only get charged a commission when you make a sale.
Marketplace orders pay 15% + $10 on the opening order from a new buyer and 15% on reorders. Airgoods Direct, a program that lets existing stockists and qualified leads order via a personalized link, runs at 0% commission forever. It also offers perks like Net 60 terms and Airgoods-funded incentives.
- Speciality: Food and beverage.
- Fees: Free to sign up. 15% + $10 on opening order from new buyers, 15% on reorders.
- Shipping: Brands manage their own shipping, but Airgoods does offer free shipping promotions.
- Payment terms: Airgoods handles invoicing and collections. New buyers are offered Net 60 terms and free shipping as an incentive.
- Shopify integration: Yes, via API.
How to choose the best wholesale marketplace for your business
- Align your marketplace to your audience
- Consider integration with your ecommerce platform
- Evaluate the quality of buyers
- Understand payment terms and commission
- Examine shipping methods
- Assess the returns management process
Not all wholesale marketplaces work the same way or serve the same audience. Here's how to find the right platforms for your brand:
1. Align your marketplace to your audience
Start by matching platforms to target retailers. When Jordan's Skinny Mixes wanted to expand distribution, it joined Faire specifically because it connects small brands with independent retailers—not big-box stores. The result? More than $250,000 in order volume during the brand's first year.
Geographic proximity matters too. Selling on marketplaces close to your warehouse and target market means faster delivery times, which retailers appreciate and often factor into their buying decisions.
You don't have to pick just one platform. Donna Johnson, owner of Whyte Quartz, a healing crystal shop, explains: "Being on multiple platforms expanded my reach, and some of my buyers purchase on multiple sites, too, so I'm there wherever they're buying. The key is to develop a relationship with your retailers. You want them to know you and come back for more."
2. Consider integration with your ecommerce platform
Managing inventory across multiple channels gets complicated fast. Choose marketplaces that integrate with your ecommerce platform so you can sync inventory levels and avoid overselling. This also lets you fulfill orders through your existing systems rather than learning new processes for each platform.
3. Evaluate the quality of buyers
Your wholesale success depends heavily on who's buying from you. When vetting potential platforms, ask about buyer quality and policies. Some brands set strict guidelines about where buyers can sell their products, including minimum advertised pricing (MAP) to protect brand image.
Jordan's Skinny Mixes specifically looked for platforms that prohibit third-party sellers. "We had looked at joining different wholesale platforms and not a lot of them have that in the terms and conditions that they don't allow third parties to purchase on there. That's a big plus for us," says customer care manager Kerry Marshall.
While casting a wide net might get you sales faster, building lasting relationships with quality retailers creates long-term value. Look for marketplaces that facilitate communication between buyers and sellers and have policies aligned with your brand protection goals.
4. Understand payment terms and commission
Wholesale ecommerce is about increasing revenue, so understand exactly when and how you'll get paid. Payment timing directly impacts your cash flow management—some platforms pay within days, while others take weeks. The payment method matters too: bank transfers are usually faster than checks, and digital payments often come with processing fees you'll want to factor into your pricing.
For international marketplaces, watch out for currency conversion fees that can quietly eat into your profits. These charges vary significantly between platforms and payment processors.
Commission structures deserve careful attention, because they can reach 25% on some platforms. Don't just look at the percentage—consider what you're getting for that fee. Platforms that handle shipping, provide marketing support, or offer payment protection might justify higher commissions than bare-bones marketplaces.
5. Examine shipping methods
Fast, reliable shipping affects buyer satisfaction and repeat orders, but shipping responsibilities vary dramatically between platforms. Some marketplaces create and pay for shipping labels, turning fulfillment into a simple "pack and ship" process. Others leave everything to you, from label creation to carrier selection.
But free shipping isn't always free. Understanding cost responsibility prevents pricing surprises. Are shipping costs built into your wholesale pricing or charged separately to buyers? This affects how you structure your offers and what buyers ultimately pay.
International sales add complexity around customs, duties, and taxes. Some platforms handle all international logistics, while others require you to become an expert in cross-border shipping regulations. Know who manages these responsibilities before expanding globally.
When shipping delays happen (and they will), clear responsibility assignment protects your reputation. Platforms that take ownership of shipping products to customers shield you from buyer frustration, while those that leave shipping to you may expect you to handle all related customer service issues.
6. Assess the returns management process
With ecommerce return rates averaging 16.9%, not every product will sell successfully. Returns happen for various reasons: sizing issues, shipping damage, or description mismatches.
Some marketplaces offer comprehensive return services, allowing buyers to send items directly to the platform's warehouse. Others require you to handle returns independently. Factor return management into your platform evaluation, especially if you're selling products with higher return rates, like apparel or electronics.
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Wholesale Marketplace FAQ
How do I get approved to sell on a wholesale marketplace?
Approval requirements vary by platform. Most marketplaces ask for a business registration, product photos, and a brand overview before activating a seller account. Some platforms, like Joor, vet brands for quality and fit before granting access, while others, like RangeMe, let sellers list a limited number of products for free without a formal review. Having a professional product catalog and clear brand story speeds up the process on any platform.
Can I sell on multiple wholesale marketplaces at the same time?
Yes, selling on multiple platforms simultaneously is common and often recommended to maximize reach. Some buyers shop across several marketplaces, so being present on more than one increases the chances of repeat orders. The key is syncing inventory across channels to avoid overselling — choosing platforms that integrate with your ecommerce system makes this manageable without adding significant manual work.
What is a minimum order quantity on a wholesale marketplace?
A minimum order quantity (MOQ) is the smallest number of units a buyer must purchase in a single order. Sellers set their own MOQs on most wholesale marketplaces, and the right threshold depends on production costs, packaging, and profit margins. Setting MOQs too high can deter smaller retailers, while setting them too low can make individual orders unprofitable — many brands start with a modest MOQ and adjust based on buyer demand.
How do wholesale marketplace commissions affect my pricing?
Commissions on wholesale marketplaces typically range from 10% to 25%, so they need to be factored into your wholesale price before listing. For example, a 20% commission on a first-time order means that amount comes directly off your revenue, not your retail margin. Build the commission into your cost structure from the start rather than absorbing it after the fact — and note that many platforms drop their commission rate to 0% on orders from buyers you bring to the platform directly.
Do wholesale marketplaces handle taxes and customs for international orders?
It depends on the platform. Some marketplaces, like Creoate, ship DDP (delivery duties paid), meaning they cover customs and taxes so buyers face no surprise charges on delivery. Others leave international logistics entirely to the seller, requiring knowledge of cross-border shipping regulations, duties, and VAT rules. Before selling internationally on any platform, confirm who is responsible for customs clearance and whether currency conversion fees apply to payouts.







